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Website Development & Digital Marketing

Websites that convert.
Marketing that compounds.

I design and build the websites, then run the marketing that brings people to them — WordPress, Shopify, or fully custom. One person, both halves of the job, done properly.

0+ client sites live
0+ years building
WP / Shopify / Custom
Digital marketing
Creative web design
Online shopping
E-commerce growth
Growth mindset
Website DevelopmentDigital MarketingWordPressShopifyBrand StrategySEO & Growth Website DevelopmentDigital MarketingWordPressShopifyBrand StrategySEO & Growth
Selected Clients

Brands I've built & grown online.

A working list of live sites and stores — click through to see them in the wild.

Scrolls on its own — hover to pause, click any card to open the site
Meet the Founder — Shiwangi Tripathy, backed by 7+ years in digital marketing and hands-on experience within Google's core team
Shiwangi Tripathy speaking, trusted by teams from Google, Amazon, Meta, IBM
Way Of Work

An extension of your business. Not another freelancer you have to chase.

I don't disappear after handover. I get inside your business, understand what you actually sell, and stay close enough that the website and the marketing keep working together — not as two separate jobs handed to two different people.

See It In Action

A closer look, on video.

The Problem

Most freelancers build a wall between the website and the marketing. I built a loop.

The site feeds the campaigns. The campaigns tell me what to fix on the site. Nothing sits still.

The Loop. Build. Launch. Learn. Discover Goals & audience Build Site or store Launch Go live Grow Market & refine
However You Come To Me

You plug into the same loop.

"I need a website that actually works."

You've got a business but no proper site — or one that hasn't been touched in years.

  • Slow, outdated, or DIY-built site
  • No clear path for visitors to buy or enquire
  • Nobody owns it or keeps it updated
Start with a site →

"My site exists, but nobody's finding it."

The website is live — it just isn't bringing in customers.

  • No consistent marketing or content
  • Traffic that doesn't convert
  • No one tracking what's actually working
Start with growth →
What I Do

Four disciplines. One person to talk to.

No handoffs between departments. Every piece is built to work with the others.

Website Development

Fast, custom-built business sites and landing pages designed to convert.

Digital Marketing

Social, ads & content built around measurable growth, not vanity metrics.

WordPress Websites

Fully custom WordPress builds you can update yourself, no dev needed.

Shopify Store Setup

End-to-end Shopify stores — products, payments & checkout, ready to sell.

How It Runs

Every project feeds one engine.

The site, the store, and the marketing all report back into the same set of numbers.

01
Brief & audit — what's actually broken
02
Design & build the site or store
03
Launch & connect analytics
04
Run marketing that drives real traffic
05
Review numbers, refine, repeat
Site speedFaster
Visitor → enquiry rateHigher
Cost per leadLower
Time you spend chasing updatesNear zero
Why Work With Me

Me, versus the usual options.

ShiwangiBig AgencyRandom Freelancer
Website + marketing under one roof✓Rarely✗
Direct access — no account managers✓✗✓
WordPress & Shopify specialist✓✓Sometimes
Stays on after launch✓Extra costRarely
Transparent, upfront pricing✓✗Varies
From Brief To Launch

The least resistance path from idea to live.

01

Discover

Understand your business, customers, and what "working" looks like.

02

Design & Build

Site or store built, reviewed, and refined with you at each step.

03

Launch

Go live with analytics, SEO basics, and tracking already in place.

04

Grow & Iterate

Marketing kicks in, results get measured, and we adjust from there.

How I Show Up

Strategic, hands-on, and easy to reach.

Strategic & Experienced

Every decision ties back to a business goal, not just a design trend.

Confident on Stage, Sharper in Strategy

Comfortable presenting to a room — and even more comfortable behind the numbers.

Always Reachable, Never MIA

A message on WhatsApp gets a real reply — not a ticket number.

Committed to the Result

The job isn't done at launch — it's done when the numbers move.

Client Feedback

Client love, straight from LinkedIn.

I keep the actual feedback where clients posted it, rather than editing it into quotes here. Have a read for yourself.

Read on LinkedIn →
Before You Ask

Straight answers, no sales script.

Do you only work on WordPress and Shopify?
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Those are my main platforms, but I also build fully custom sites when a template-based build isn't the right fit.
How fast can you deliver a website?
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Most business sites go live in 2–4 weeks depending on scope. Shopify stores can be quicker if the product catalogue is ready.
Do you handle marketing after the site is live?
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Yes — that's the point of the loop. I can keep running marketing after launch, or hand the site over fully managed.
What will it cost?
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Depends on scope. I'll give you a clear, itemised quote after a quick call — no hidden add-ons later.
Can you fix or redesign my existing site?
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Yes — a lot of my work is rebuilding sites that already exist but aren't performing.
Get In Touch

Let's build something that converts.

Website, marketing, or both — tell me where you're stuck and I'll tell you exactly how I'd fix it.

Sent straight to Contact@firstwave.co.in — you'll get a reply soon.